Resources
Market Research Blog
Insights, methodology deep-dives, and market analysis from our research team.
researchJun 13, 2026
Reading the Signal in a Noisy Forecast
Forecasts are often presented as point estimates when they are really probability distributions. Here is how to read them critically.
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strategyJun 13, 2026
How We Approach Custom Research Engagements
A behind-the-scenes look at how MarkInsights scopes, structures, and delivers a typical 6–8 week consulting engagement.
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insightsJun 13, 2026
Five Trends Reshaping B2B Buying in 2024
From buyer committees of 10+ to AI-mediated discovery, we look at the structural shifts in how enterprises evaluate and purchase.
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researchJun 13, 2026
Why Most Market Sizing Estimates Are Wrong (and How to Spot It)
A practical guide to evaluating market sizing claims, including the common shortcuts analysts take and what to ask when reviewing a TAM/SAM/SOM model.
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