Privacy Policy

1. Who We Are

MarkInsights ("MarkInsights", "we", "us", "our") operates the website at markinsights.co and provides market research reports and consulting services. For the purposes of applicable data protection laws, MarkInsights is the data controller of your personal data.

2. What Data We Collect

We collect and process the following categories of personal data:

- **Contact and inquiry data:** Name, company name, email address, phone number, country, and any message content you provide when submitting a form on our site. - **Transaction data:** Billing information, payment references, and purchase history when you purchase a report. - **Usage data:** Pages visited, time on site, browser type, and device information, collected via Google Analytics 4 only after you have given consent. - **Cookie data:** As described in our Cookie Notice below.

3. How We Use Your Data

We use your personal data to:

- Respond to your inquiries and provide customer support. - Process and fulfil report purchases and consulting engagements. - Send transactional communications related to your order (e.g., receipts, delivery confirmations). - Analyse site usage to improve our services (analytics data — consent required). - Comply with legal obligations.

4. Legal Basis for Processing

We rely on the following legal bases under the GDPR:

- **Contract performance:** Processing necessary to fulfil a purchase or service engagement you have entered into with us. - **Legitimate interests:** Responding to inquiries, preventing fraud, improving our services. - **Consent:** Analytics and cookie-based tracking — you may withdraw consent at any time via the cookie banner. - **Legal obligation:** Where we are required to process data to comply with law.

5. Data Retention

We retain personal data only as long as necessary for the purpose it was collected. Inquiry data is retained for 24 months. Transaction data is retained for 7 years for legal and tax compliance. Analytics data is retained per Google Analytics 4 defaults (14 months).

6. Your Rights

Under the GDPR you have the right to:

- Access the personal data we hold about you. - Correct inaccurate or incomplete data. - Request deletion of your personal data (where no legal obligation requires us to retain it). - Object to or restrict processing. - Data portability. - Withdraw consent at any time (without affecting prior lawful processing). - Lodge a complaint with a supervisory authority.

To exercise any of these rights, contact us at privacy@markinsights.co.

7. Cookies

We use strictly necessary cookies for site functionality. With your consent, we also set analytics cookies via Google Analytics 4. You can manage your preferences via the cookie banner displayed on your first visit. See our full Cookie Notice for details.

8. Third-Party Services

We use the following third-party processors:

- **Google Analytics 4:** Website analytics (consent required). - **AWS SES:** Transactional email delivery.

9. International Transfers

Where personal data is transferred outside the European Economic Area, we ensure appropriate safeguards are in place, including Standard Contractual Clauses or adequacy decisions as applicable.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be communicated via a notice on our website. The "Last updated" date at the top of this page reflects the most recent revision.